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Monday, July 3, 2017

#FMCGDiaries: Chat With Saugata Gupta, Marico


Time to be honest, was very apprehensive about how Saugata Gupta (MD, CEO of Marico) would approach this chat given my earlier interaction with him was limited only to post Quarterly results, and I perceived him to be a reserved person. 



However, that was also my biggest challenge. I really loved this chat cos, towards the end, I’d managed to crack open the IIT, IIM student side of Saugata Gupta and managed to get some really candid admissions from him: “wishes to write a book some day, has learnt how to play the Keyboard & how the Gupta family oils their hair every Sunday.” Though the fun ends, at that. 



When it comes to Biz, Saugata Gupta is razor sharp & knows exactly where he wants Marico to go:
Here are a few key things he said about the Company going forward:
Focus Is On Innovation, Cost Management & IT
See A Higher Value Added Contribution In The Revenue In Next 4-5 Years
There Is Room For Growth In Rural Biz
Foods To Contribute `300-500 Cr In The Next 4-5 Years
Will See A Significant Contribution From Male Grooming Products
See Organisation Blended Margin At 18%
India Business Margins Seen At 20%
See M&A Opportunities In  International Business
Will See 15% Constant Currency Organic Growth In International Business
Immediate Target Is To Get Back  To 10% Volume Growth In India
See 14-15% Revenue Growth In India For The Next 4-5 Years
See Rs. 10,000 Cr Revenue In The Next 4 Years



Hope You enjoy the chat.
Keep The feedback Coming.

Much Love.
M

PS: Don't treat that as investment ideas; I personally Don't Invest/Trade.

#FMCGDiaries: Chat with Varun Berry, Britannia

Part 1: Chat with Britannia
Part 2: Chat with Britannia
Part 3: Chat with Britannia

Fairly Insightful Conversation This; in Feb 2017; with Varun Berry (Ex-Pepsi) Current MD of Britannia.



Few Things that Really Stood Out & Caught My Eye:
1) Unwavering Focus on Cost Reduction: Will continue to Focus on Reducing Costs: Varun's experience at Pepsi may come in handy here, given the strong operational inefficiencies these Cola Companies work at.

2) Built for Competition: Again, Varun's Experienec at Pepsi vs Coke wars "bloody" according to him, has made him battle ready. Biscuits Space is heating up with ITC, Parle, Patanjali & even Kraft and Priyagold looking at their share of the pie ..eerrr. Cookie.

3) Total Foods Co: Very interesting development this, where the idea of the future Britannia is that of a Total Foods Co. They will get into all snacking categories where they believe they have a Right to Win. Varun Spoke about getting into different variants of Rusk, Breads & even Croissants. Interestingly, a few days after this chat, Britannia did go ahead and entered into a JV with Greece's Chipita, A Croissant maker (http://www.chipita.com/el-en/ Stuff they make looks delicious; I hope these are available in India too.) I gather, they'll roll out the first product in Jan 2018.

4) Stability at the Top: Varun categorically stated, not looking at leaving Britannia, will stay here and also, his relation with the promoters is absolutely perfect. More importantly, Wadias are not looking to offload any stake in Co.

5) Ear to the ground, learning at home: This was my favorite part where Varun candidly admitted that it was his son's choice of Parle's Hide & Seek over Britannia's Good Day, that got them to change the product & re-work on Britannia's Chocolate offering. Vindication at the end, when Britannia Good Day Choco Chip Outdid Hide & Seek.



Hope You enjoy the chat.
Keep The feedback Coming.

Much Love.
M

PS: Don't treat that as investment ideas; I personally Don't Invest/Trade.



Saturday, October 26, 2013

Life, is an Ice Cream

How often have we heard this, Life is an ice cream, enjoy it before it melts? Aplenty right? I’d always wonder, if there was ever more to it than the ‘time is precious, enjoy it while it lasts’ angle. So recently, I was enjoying the wonderful spread at Haagen Dazs’ outlet, when an observation made me realize the deeper meaning to this age-old cliché.
As the creamy fruity flavors burst in my mouth registering their presence one after the other, I wondered, what separated great ice cream from a good one? For, all the good ice cream vendors I knew used fresh ingredients, the best quality milk and international standard procedures. But what actually separated the better one from the good ones was their texture. It’s insanely important to understand, what actually works for Ice cream is the texture, much more than flavors. I could have the best burst of berries and the sin of a chocolate in my ice cream, but it’d all be lost if it weren’t thick, creamy and left a buttery residue in our palette that enabled the flavor to actually linger. The secret to great ice cream, I understood, lies in the texture.
This is actually where it all got more interesting. If thought about deeply, the definition of texture, is nothing but, the way it feels. So, the idea of greatness lies, not in the way we are or what we’re made of, but how we make everyone else feel. Mind you, I’m not saying what we are made of doesn’t matter, but the transition from Good to Great relies on how we make the others feel.
I’d once read a Zaheer Khan interview where he said, we know when Sachin Tendulkar is upset or angry, he takes a second helping of ice cream. Which brings me to the calming aspect of ice cream. Here again, it’s the texture that works. Another example would be, the same ice cream, kept in the freezer for too long would crystallize and despite the ingredients, its magic would be lost. Sachin Tendulkar, as a batsman made us Feel good. Not that there weren’t batsmen of his caliber, but a when he scored runs, the nation slept well. His greatness lay in making a nation feel good. That’s the magic of texture.
Some of the best brands on earth are not necessarily the ones that make the most advanced products, but the ones that make us feel good about using them. It’s not about the mystery of an idol at a temple. It’s about what we feel once we’re in the environs. Faith again, is a feeling. The most effective marketing communication and the most successful movies, are actually the ones that make us “Feel”.

So, the point of this observation was Life, as an ice cream, would be enjoyed only if we made everyone else around us feel good. A kind gesture, a genuine compliment, a thoughtful deed, some support and just being a good human being would go a long way in adding the texture to the ice cream that our life is. Ingredients make one good, but the Texture, will make them great. There’s a limited time for it. So enjoy this, before it melts or crystallizes, else, the magic would be lost.

Thursday, April 5, 2012

Unlearn


A horde within us,
When we hoard,
It's time to go back,
To the drawing board.
A board that's clean,
Wiped off all its past sheen,
Ready for a new tale, new art,
A new science or a breakthrough machine.
Like a snake that sheds its old skin,
Like a new web, a spider starts to spin.
Epiphanic, it is, to gather,
What got you so far,
Might not take you further.
Balloons from before, one must dispel,
Free thy hands, write a new Gospel.
For Achievement of more,
Those who always yearn,
Know it's a must,
To Learn to Unlearn.

Wednesday, March 28, 2012

Inside Apple - Adam Lashinsky (Book Review)


Unputdownable.

At first, when I saw this book online, I thought it’d be one among the many, ‘post Jobs Cashing In’, books to be released by a capitalist publisher and a greedy author, with due respect to both of them. So while I was thinking of which one to order among so many of them, somehow, like all Apple products, this one ‘Felt’ right. And Boy, could my intuition be more accurate!

‘Inside Apple’ is an all access card to a secretive behemoth called Apple. The book takes you through all the areas of management, communication, product development and the workflow at Apple. Their obsession with perfection, their emphasis on details right from the text in their ads to the packaging of products, subliminal branding and most importantly, Focus.

There’s a line in the book, which says, Apple is “a company whose methods fly in the face of decades of well established management maxims.” I believe it’s only because they follow a method much older than recent management maxims. Their method is pretty much based on the Zen philosophy of Focus, Minimal and Simple.

It’s very rare for a company to grow to be the world’s largest, in the lifetime of its founder. Through this book, you’ll know, how Apple doesn’t care about either, the size or the growth rate In fact, doesn’t even care about the shareholders. Their focus, like their products, is Simple. Make “Revolutionary” Products and a “Wow” Product Experience, and the rest will take care of itself. Unusual and Surprising, are understatements for both, the company, and this book.

Adam tries to scratch the surface of Apple’s famous Secrecy policy. Right from anecdotes like, the company having plainclothes security at a close by bar to watch over if any Apple employee leaks some information in the heat of the moment, to their memento store at the office, which sells a tee shirt that reads “I visited Apple, but that’s all I’m allowed to Say.” So much is their belief in keeping things secret that most of the times, employees at One Infinite Loop, don’t even know what the person in the next cubicle is doing. The work culture is unlike any of the ‘Best Places to Work’ magazine issues. Something that amused me the most in the book was “Everyone inside Apple is trying to get out, and everyone outside is trying to get in.”

One more thing, it takes us through the leadership and succession planning for the post-Jobs scenario. As an Apple fan, you may rest assured, that the company’s going nowhere south in the near future, for Steve’s pumped enough of his vision into each employee. However, it’ll be interesting to see how things pan out thereafter. The closest one can get to know how Apple works without working there, is through this book. Adam Lashinsky has thrown this light on the ‘dark side of moon’ in a manner that you can’t not be amazed by this company which takes being Casual, very Seriously. I highly recommend it to all. It’s Unputdownable.

Monday, December 19, 2011

The Balance Sheet of Life



The West Indian great CLR James once said, "What do they know of Cricket, who only Cricket know?" Thus, implying the importance of applying concepts and knowledge from more disciplines than the supposed subject. This thought and a conversation with a friend some time ago, propounded me to think of how the analysis of a Balance Sheet can be transferred into the Analysis of Life itself.

As a finance student, I've always been taught the importance of The Balance Sheet. Perhaps, the most sacrosanct document along with the Income Statement for a company. If we look no further, than our own lives, it actually applies to us as well.

The components of a Balance Sheet, if broken down and compared could be something as follows. It should, however, be understood that, all components and their constituents are only an indicative list, not an exhaustive one. Just the way it boils down to Corporate Governance in a Company, it's Subjectivity that rules our Balance Sheet of Life.

Liabilities - Now as the case in a Company, this section of life is all about Resources. The resources out here mean non-monetary, love and duty bound relationships and yourself.

Equity - You and Your Immediate Family. Just how the prime motive of the company is to ensure maximum return to Equity holders, your purpose of life is to ensure maximum returns in terms of Joy and Happiness to yourself, your immediate family and those who you choose to give Preference in terms of inviting them on to your Inner-circle.
The equity holders are made up of Promoter - You, Institutions - Family and Retail Investors - Friends, Extended Family and the Inner Circle. The Preference Shareholders is your partner or anyone you choose to include based on your own preference.
At times, just as equity holders can also infuse debt, in personal and institutional capacity, you may also be indebted to the same persons as long-term creditors for different reasons.

Debt - Anyone who has ever had a long lasting impact in your life in the form of a life changing advice, selfless care or moments that you'll cherish forever, you are indebted to them.
If you give a man, fish, he eats for a day, If you teach a man how to fish, you give him food for life. Therefore, your biggest Debt Holders are Teachers. Not just School, College or B School Profs, but any one, who, you've happened to learn something or anything from.
The outflows to debtors in your life have to be two pronged. Firstly, Constant appreciation, respect and remembrance and walking on the path shown by them would be your interest payments. Finally, bringing glory to them would be repayment of Principal, in part, as most people you're indebted to in life are often, debt holders forever.
Just like a company, the return on equity is a function of ROC and Leverage. However, there is a fine balance to be maintained, as under-leverage may give back lower returns to equity than potential and too many debt obligations would ensure, you have no time for equity holders and thus bankruptcy risks.

Current Liabilities - This part of the Balance Sheet is slightly materialistic and subjective. While you know, you're indebted to a lot of people for life, a bit of give and take, only makes it fair for all the parties. It's about making sure you give back what favors you've accepted in life, material or non-material. For instant, Small gestures such as a person who's helped you by virtue of his influence, position or affection towards you, given you a present, landed you a job interview opportunity, helped you when you needed it most and many similar things, should be repaid by you doing the same when you can, and more often than not, more than just the same. The thumb rule would be try and do at least 10% more for a person who's a current creditor, than what you've received from him, material or non-material.
An important part of current liabilities is Current Portion of Long term debt, which in life can be believed as to, a long-term debt holder of yours, is in an urgent need of help, any kind. As a company it'd be one's duty to fulfill that obligation.
Words like Repayment and Obligation are hard terms to be used in daily life parlance and human relationships, but it's important to recognize the give and take cycle, for better living.

Assets - This part of the balance sheet is all about what we have done with whatever we've received from the equity holders in terms of love and resources and debt holders in the form of knowledge and habits. The first 30 years of lives make our habits and knowledge, the next 30 years; our knowledge and habits make our lives. So Asset Allocation is equally, if not more, essential in The Balance Sheet of Life.

Goodwill - Now a company cannot create it's own goodwill; it has to do so by acquisitions. Your goodwill is nothing but the Credibility and the Value System of your associations, the friends you keep, the family name, your school, your college and your workplace. This can be amortized over a period of time, as over time, your own performance and not your pedigree, or qualification, is important.
However, another important component of Goodwill is your Integrity and Karma. It may be intangible and invisible, but certainly indestructible. Finally Goodwill also includes a factor called “God-will”. This is sheer luck and God's Grace, can't be measured, nor acquired. Major source of this is Faith and Belief.

Fixed Assets - Your fixed long term assets are what you have done with the knowledge you've acquired and the love you've gained. It can be in the form of giving back to the Society by making it a better place to live in, with your work, intellect, actions and words. In doing so, the name, fame, fortune and happiness that you gain are all the returns on these assets. The Body and our health are our plant, machinery and building. Thus, maintaining the same is essential. Our Relationships with people and products, what we Do, not just, to make a Living, but to make a Life, is our biggest asset. It's very to ensure that we're adding something worthwhile on to whatever we've gotten for only then, will our ROC will be greater than our WACC.
Again, like all fixed assets, these depreciate over time too, so it is important to keep applying ourselves and exceeding ourselves always to optimize asset utilization.
One fixed asset that doesn't depreciate over time is Land. In case of Life, the field of Expertise you choose, in either profession or education, is the Land. Ensure that you always continue to appreciate it in value by pushing boundaries, and the biggest parameters of that are Passion and the Quest for More.

Investments - Time, energy and resources spent in bettering yourself intellectually or physically, through, a book, a hobby or an exercise or anything that satisfies the soul are Core Investments. Their returns are accumulative and exemplary over the long run.
Anything that you've done for others, by helping them is your non-core investment. All Social Voluntary Activities fall under this category too. What might be Investments for us are actually Debt or Equity for others. So it is essential to understand that we do the same to others, what we expect the others to do for us as Stakeholders (equity or debt).

Current Assets - What we consider as Current Liabilities for ourselves are again, current assets for the counter parties. Therefore, whatever we've done for others in our capacity, are our current assets. However, it's also important to make a provision for Bad Debts based on a few past mistakes and Wrong Calls as they'll help in reducing grief and high expectations of realization of those assets.
The Yield Curve of Life is upward sloping; therefore it is not advisable to fund short-term assets with long-term debt. Thus, fuming with a long-term debt holder with something short term and temporary could be very expensive.
Inventories are the networks we build over time, which will help us, help others and ourselves. Just like physical goods, these are often difficult to realize at a short notice, but current assets nevertheless.

Cash - As we all know, this is the most liquid of all assets and perhaps the most important for our needs too. Cash in the Balance sheet of life is actually 3 things, Time, Energy and Actual Cash. We may choose to use these wisely and allocate among our activities. While, excess uninvested cash, is unproductive and it's value decreases over time, Scarcity of the same would make day-to-day survival very difficult. Also, In times of doubt, having time, energy and money in hand is the best. So these three components function just Cash in our lives.

Thus, managing The Balance Sheet of Life will lead to Health, Wealth and Prosperity, thus cumulatively Happiness, which is indeed, the Purpose of Life. While at this juncture, when we aspire to be CEOs and CFOs of the organizations we'll work in, or start, it'd be great to quarterly review our own personal Balance Sheets and our Individual Performance against our Peers and Ourselves. The Market or outsiders may value us positively or negatively, depending on the short-term sentiment, but eventually it's our own assessment that'll stand the test of the long run for We are Our Biggest Stakeholders.

(C) Mangalam Maloo 2011.

Monday, May 24, 2010

CatFight


Eureka I scream,
I scream Epiphany.
Post scores of tribulations,
It finally dawns upon me.
That, Inside of me, they reside,
Two ladies who always help me decide.
Ladies, I call my Mind and my Heart,
For, ladies they are, truly works of art,
Logical, mature and succinct at times,
Or impulsive, unreal and unreasonable,
Swaying, just like wind chimes.
Both, attention seeking, like a child in the rhymes
I wonder, if they even belong to me, sometimes.
On matters in which they’re congruent,
They are like a house on fire,
On matters, not so much,
Contests go down to the wire.
They fight, they sulk, and they scratch like cats,
Just like the Nazis, Commies and Democrats.
In my contentment though, lies their ultimate goal,
In my disposition, they play a large role.
Each wants their voice to be heard,
While both debate adamantine,
They expect the other to soften,
Yet eventually they complain,
That I use the other one more often.