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Wednesday, April 18, 2018

#FMCGDiaries - What moved ITC today?

ITC was the highest Nifty gainer in today’s session after a long period of under-performance. A large part of the street believes, things for ITC are coming together and some pieces of this massive jigsaw are falling in place. Let’s try and take a look at a few of those pieces

1) The Good News 
An important piece of news that showered gains on the entire FMCG sector was IMD’s announcement of normal monsoons in 2018. If both IMD & Skymet’s predictions do come true, it would make for a hat-trick of normal monsoons and hopefully spur rural demand. It’s because of this belief that most FMCG Stocks, like, HUL, Godrej Consumer, Pidilite, Britannia and Nestle hit record highs despite trading at record high valuations too.

2) The Valuation Argument
ITC’s underperformance v/s HUL can be summarized in the following charts. While the latter narrowed it’s gap with ITC’s market cap, the valuation gap between the two only widened. Usually, it has been seen that ITC trades at a 40% discount to HUL’s valuation during an unfavorable tax regime, which narrows to 25% during stable times. But as of yesterday’s close, ITC traded at a 50% discount to HUL’s valuations, a discount which is arguably the widest ever, at a time when the optimism over Co’s Non-Tobacco Business is the highest ever. Something, somewhere, had to give.

HUL vs ITC
Market Cap Gap Narrowing
At Start of 2017
                                            Market Cap
HUL                                         1.78 Lk Cr
ITC                                           2.92 Lk Cr

Yesterday
                                            Market Cap
HUL                                         3.13 Lk Cr
ITC                                           3.23 Lk Cr

HUL vs ITC
Valuation Gap Widening   FY19e PE
HUL                                         52X
ITC                                           26X
#As On April 17, 2018

3) Hotels Check In 
This is where it gets all the more interesting. A part of ITC that we often overlook, their hotel business. ITC runs one of the largest and fastest‐growing hospitality chains in the country. Hotel Stocks have been on a tear this week owing to favorable demand-supply situation, optimism towards the industry’s pricing power & occupancy and premium valuations of the latest listing, Lemon Tree Hotels. Stocks like Taj GVK, Royal Orchid & EIH Associated Hotels gaining anywhere between 26-30% in the last two sessions. Earlier, analysts on the street would ascribe a valuation of 15X EV/EBITDA (`5/share) to ITC’s hotel business. But with the current lot trading above 30, 40 & even 50X EV/EBITDA, the case for a re-rating of ITC’s hotel biz only strengthens. 

Hotel Stock Valuations
EIH Ltd                   63X
Lemon Tree Hotels 51X 
Indian Hotels          34X
Royal Orchid          32X
EIH Assoc              30X
FY18e EV/EBITDA

Valuing ITC's Hotel Biz 
At Various Multiples Hotel Biz Value Per share –
18X  Rs. 6/sh
20X  Rs. 7/sh
24X  Rs. 8/sh
28X  Rs. 9/sh
30X   Rs. 10/sh
FY18e EV/EBITDA

4) The Big Question – Value or Value Trap?
After today’s move, ITC now trades at 48% discount to HUL, the highest in the last 10 years. However, The company’s earnings growth over FY15-18 has been ~5%, the lowest in the last 20yrs. Irrespective of the optimism around ITC’s Non-Tobacco business, the truth is, Cigarettes still account for nearly all of ITC’s operating profits and free cash flow. Only an annual tax-hike of less than 10% in 2018 to lead to a substantial growth in cigarette volumes and earnings. Earnings growth is the one ball needs to be kept a watchful eye on and that depends solely, on how the Tax Regime on Tobacco pans out in the very near future.

Much Love.
M

PS:Don't treat any of these as investment ideas; I personally Don't Invest/Trade.
Keep The feedback Coming.

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